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Footage and description provided by the Sacramento Archives and Museum Collection Center |
During WWII, significant emphasis was placed upon the
“Homefront”. Rationing and security issues are often mentioned, but another
“Front” was the effort to increase food production. A national effort was
implemented entitled, “Victory Garden”. The Sacramento Bee and KFBK endorsed
the program and sponsored three “Harvest Festivals” in 1943, ‘44, and
’45. Under the parent corporation of McClatchy Newspapers, a program of
enlisting citizens to tear out their front and backyards and plant gardens with emphasis on
fruits and vegetables was begun. To encourage local citizens, the Sacramento Bee had still
photographer Bob Handsacker produce a 16mm color motion picture film. It is believed that
Handsacker had never before produced a motion picture. Most of his editing was undertaken in
his camera because he lacked the equipment to undertake significant post-production editing.
The film and promotional campaign was a great success.
Three Harvest Festivals were held in Memorial Auditorium and the fruit and vegetables were sent
to the Bercut Richards Cannery where they were canned under a “V” for victory label.
In 1945, the Sacramento Bee and KFBK, along with two other recipients
on the West Coast, received a national plaque in recognition of their successful program. Eleanor
Roosevelt sent a personal letter to Eleanor McClatchy complementing Sacramento on an outstanding
program. |