The California Quail was one of many brands of fine fruit and other crops that went out from the California Fruit Exchange under the "Blue Anchor" trademark. The CFE had its roots in 1869's California Fruit Growers and Dealers Association, but the organization was not tightly knit and by the end of the 1880s the California Fruit Union, California Fruit Growers Association, the Growers and Shippers Association, and the Golden Gate Fruit Association were all in competition. The California Fresh Fruit Exchange had emerged from the group by 1901 when their first carload of fruits was sent out. The California Fruit Exchange was the successor to the earlier groups and became the organization that shaped the industry in the Sacramento Valley for the 20th Century.
