This Kimball-Upson Co. catalogue for 1916 carried the latest in hunting, fishing and team sports equipment as well as everything to make the automobile run. The California State Automobile Association took a page to promote a plea for new roads and highways. In the early part of last century long auto trips were a real adventure and required careful planning, patience and more than a little luck. Back then the emphasis was on getting the public to admire the wilderness within reach of the automobile so they would purchase more automobiles and related products.
