Sacramento History Online
Historic Sacramento Photograph and Document Archive
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[Riverboat - Advertising - Sacramento River - Locke]
1 label : col. lithograph ; 10 x 12 in.
Copies of this colorful advertising label made their way up and down the length of the Sacramento Valley and beyond when Locke was a major supplier of fruits and vegetables. Boats and barges joined the railroads and trucking companies in doing their part to spread the wealth spawned in the rich delta soil to all parts of California and beyond. The bright, patriotic colors, odd shape and sternwheel river cruiser combine effectively to attractively market a vegetable perhaps lacking an effective sales image.
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